Built in Ireland to understand Ireland.

Cúinse is built by INTLEACHT RESEARCH LIMITED in Coachford, Co. Cork. We started with a simple frustration: good consumer research takes weeks and serious budget, so most product, pricing, and messaging decisions get made on gut feeling instead.

The name comes from Irish — cúinse: enquiring into someone’s affairs. That’s what we do.

Generic AI chatbots don’t fix the research problem — ask one what an Irish consumer thinks and you get an agreeable average of the internet. Our consumer types are different: carefully constructed persona documents with real demographics, behavioural economics, Big Five personality profiles, and life stories rooted in how people in Ireland actually live and spend. They push back. They have budgets. They remember being burned by own-brand instant coffee in 2019.

Our mission is to make customer intelligence accessible to every Irish SME — not just the ones with agency budgets.