AI Focus Group Platform
Understand Irish consumers. Make smarter decisions.
Cúinse is an AI-powered research platform that helps Irish businesses pressure-test ideas against likely consumer reactions — before they spend on launch or full research.
AI Moderated
Real insights, 24/7
Irish Consumer Panel
Diverse. Local. Reliable.
Fast Results
Insights in minutes
Most products don’t fail because they can’t be built. They fail because they’re the wrong thing.
Pricing, packaging, positioning, a new service — most of these calls get made on gut feeling, because real research costs thousands and takes weeks. The bad ones only show up after you’ve spent.
Launching without feedback
Failed launches
Guessing what customers want
Lost revenue
Hiring a research agency
€3,000–€5,000+ and weeks of waiting
Running a survey
Slow, shallow learning
01
Build your panel
Pick from a library of Irish consumer archetypes, fork and tailor any persona to your business, or start from scratch.
02
Ask your question
Run a quick single-question poll, a full discussion guide, or a multi-round group session where personas hear and react to each other.
03
Grow the knowledge
Sentiment, themes, and an executive summary — in minutes. Organise work into projects, keep the conversation going across weeks, and share findings with your team.
Understand customers in minutes.
One platform, several ways to pressure-test a decision before you commit to it.
AI Personas
Choose from 20 research-grade Irish consumer types — or fork any persona and customise them to match the customers you know best.
Group Panel Sessions
Growth+Put 5–10 personas in a room together. Each hears the others and replies in turn. Add follow-up rounds as the conversation demands.
Single & Discussion Sessions
One focused question or a full 10-question guide — asked in sequence, with an AI moderator probing for the why behind every answer.
Persistent Conversations
Chat one-on-one with any persona. Pause, come back weeks later, and pick up where you left off — they remember every product decision.
Projects & Team Workspaces
Organise sessions and conversations into projects. Invite colleagues with scoped access so each team sees only what they need.
Sentiment & Summaries
Every session becomes a structured report — sentiment, themes, an executive summary, and a shareable quote library.
Human Panels
Coming soonValidate with real Irish consumers alongside your AI panels.
Hybrid Sessions
Coming soonCombine AI speed with human authenticity in one study.
The panel in the room
Put your personas around the table — together.
Traditional AI research is one persona, one answer. Group Panel Sessions change that. You pick 5–10 consumers, pose an opening question, and watch them react to each other in turn — agreement, pushback, the works. When the first round lands, add a follow-up and run the next. It’s the closest thing to sitting in a real focus group room, without the €3,000 facility fee.
Intra-round visibility
Each persona sees what the others said before them — reactions are grounded, not isolated.
Multi-round format
Add a follow-up question after any completed round — the conversation evolves as your thinking does.
Research-grade personas
Each participant is a distinct Irish consumer — different budgets, values, and life contexts. No echo chamber.
Ongoing intelligence
A persona who remembers every product decision you’ve made.
Most AI tools reset between sessions. Persistent Conversations don’t. Start a chat with Aoife about your packaging today, come back next month when the price changes, and she’ll answer with full context — price point, earlier feedback, everything. Organise conversations into Projects so your team can build on each other’s work rather than starting over.
Pause and resume
Pick up any conversation where you left off — days, weeks, or months later.
Projects
Group sessions and conversations by product line or initiative. Invite team members with scoped access.
Custom personas
Fork any library persona and tailor them to your niche — they stay private to your workspace.
What is Cúinse?
A customer intelligence platform for Irish SMEs.
Cúinse helps Irish businesses understand their customers before they invest in products, pricing, marketing, and growth. Today that means AI research grounded in Irish consumer reality — group panel sessions that simulate a focus group room, persistent one-on-one conversations that build knowledge over months, and projects that keep the whole team aligned. A fast, affordable way to de-risk decisions before you spend on a launch or full fieldwork.
Meet the panel
Twenty Irish consumer types, each a research-grade persona with a life, a budget, and opinions — not randomly generated attribute soup. Fork any of them and tailor to your audience.
Aoife Flaherty
Retail supervisor, 26, Galway
“Price is the first filter on almost everything — and I can smell an influencer ad a mile away.”
Pádraig Joyce
Sheep farmer, 58, Co. Galway
“I buy from people I know. A handshake still means something, and I've a long memory for anyone who sold me rubbish.”
Geraldine Fitzgerald
Semi-retired solicitor, 62, Dublin
“I read every contract. A lifetime in law makes you immune to urgency tactics — and appreciative of straight dealing.”
Jack Tuohy
UCC student & barista, 21, Cork
“Corporate social media trying to be funny makes me wince. A student discount, though — that works.”
Flat pricing, no credits
Sessions per month, not tokens to count. 14-day free trial — no credit card required.
Explorer
For solo founders testing ideas
€99/month
- 10 sessions/month
- 10 custom personas
- Persona forking
- Sentiment + theme analysis
Growth
For SMEs running research regularly
€249/month
- 40 sessions/month
- 30 custom personas
- Group panel sessions
- Persistent conversations
- Projects & team workspaces
- AI follow-up probing
- Reports + exports
Team
For agencies and growing companies
€599/month
- Unlimited sessions
- Unlimited personas
- Everything in Growth
- White-label reports
Enterprise volume or custom panels? Book a demo.
Customer Intelligence for Irish SMEs
Know before you launch.
Pressure-test your product, pricing, or message with Irish consumer panels — in minutes, not weeks.